Boost Your Business During Bournemouth Air Festival 2024: Tips for Maximizing Local Marketing Impact

As Bournemouth gears up for the highly anticipated Bournemouth Air Festival 2024, there’s no better time to elevate your marketing efforts. The Air Festival, which runs from August 29th to September 1st, is not just the biggest airshow in the UK but also one of the most significant events in the Bournemouth, Christchurch, and Poole (BCP) area. With thousands of visitors flooding the town, businesses have a golden opportunity to connect with a wider audience and significantly boost their local presence.

Why Is Bournemouth Air Festival Important for Local Businesses?

The Bournemouth Air Festival, or Airfest, is a major event that attracts over a million visitors each year, making it one of the biggest airshows in the UK. This influx of visitors means a dramatic increase in foot traffic, online searches, and social media activity related to the event and the local area. For small and medium businesses, this is the perfect time to capture the attention of both locals and tourists.

What to do this weekend in Bournemouth? Many will be searching for things to do, places to eat, and where to shop during the festival. Positioning your business to meet these needs can translate into substantial revenue growth and long-term brand awareness.

Tips for Boosting Your Marketing Campaigns During Airfest

1. Leverage Social Media:

   • Engage with Hashtags: Use popular event-related hashtags like #Airfest, #BournemouthAirFestival, and #BCP2024 to get your posts noticed by people following the event.

   • Run a Local Contest: Encourage locals and tourists to visit your business by running a contest or giveaway that requires them to check in at your location or share a post using your branded hashtag.

   • Share Real-Time Content: Post live updates, photos, and videos of the Air Festival, highlighting your participation or proximity to the event. Real-time content can significantly boost engagement.

2. Local SEO Optimisation:

   • Update Your Google My Business Listing: Ensure your business hours, location, and contact details are accurate, and consider adding a special offer for festival-goers.

   • Create Festival-Specific Content: Write blog posts or create landing pages that target keywords like Bournemouth Air Fest, What to do this weekend in Bournemouth, and biggest airshow in the UK. This will help attract online traffic from those searching for information about the event.

3. Collaborate with Other Local Businesses:

   • Joint Promotions: Partner with nearby businesses to offer joint promotions or packages that cater to Air Festival visitors. This could include meal deals, discounts on local products, or combined services.

   • Cross-Promotion: Share each other’s content on social media to reach a broader audience. This helps to create a sense of community and can drive more foot traffic to your business.

4. Run Geo-Targeted Ads:

   • Facebook and Instagram Ads: Use geo-targeting to show your ads specifically to people who are in Bournemouth for the festival. Highlight special offers, discounts, or unique selling points that would appeal to festival attendees.

   • Google Ads: Consider running a Google Ads campaign targeting searches related to the Air Festival, like What is the biggest airshow in the UK? or Bournemouth Air Fest schedule.

5. Offer Event-Specific Deals:

   • Festival Discounts: Offer exclusive discounts or promotions to festival-goers. This could be a limited-time offer available only during the Air Fest, creating urgency and encouraging immediate action.

   • Special Menus or Products: If you’re in the food and beverage industry, consider offering a special menu item or drink named after the festival or one of the airshow acts.

Why Now Is the Time to Boost Your Local Marketing

With the Bournemouth Air Festival attracting such a large and diverse crowd, this weekend presents a rare opportunity to elevate your brand visibility, attract new customers, and engage with your community. By strategically leveraging social media, local SEO, and targeted advertising, your business can capture a significant share of the festival’s economic impact.

Whether you’re a small business looking to make a mark or an established brand aiming to maximise your reach, the strategies outlined above can help you turn the Air Festival into a powerful marketing tool. At Innovisual, we specialise in crafting tailored marketing solutions that drive real results, especially during peak local events like this one.

Ready to take your business to new heights during Bournemouth Air Festival 2024?

Contact us today by filling out our form and let’s create a campaign that makes your brand soar!